Pilot study
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Pilot Study: Understanding Public Swimming Pool Visitors
In 2022, a first large-scale study was organized for public pools in the Netherlands and Belgium (Flanders). Conducted across 240 pools, the study gathered responses from over 42,000 participants, including swimmers, non-swimmers, and occasional visitors. This Pilot Study provided valuable insights into the behaviour, needs, and satisfaction of public swimming pool users in Belgium and the Netherlands.
Key Findings:
✔ Well-being Impact: high social, emotional and physical benefits reported for all groups, even higher for 60+ visitors.
✔ Satisfaction Levels: high ratings for accessibility and facilities, room for improvement in certain areas.
✔ Barriers to Swimming: reported as potential barriers are water temperature, ticket prices, and feeling comfortable in swimwear.
✔ Pool Usage: distribution of time spent in pools, including school swimming, was described on pool level and country level.
✔ Visitor Behaviour: main reasons for visiting pools, such as leisure, training, and wellness, were concretely described.
The study helps public pools individually, and policymakers globally, make informed decisions to improve services, accessibility, and overall visitor experience. 📊 Interested in insights for your public pool? Contact us for more details.
Below: the study day on the results of the pilot study, organised by the Network for Local Sports Policy.
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Public Swimming Pool Survey: Essential Policy Insights for a Better Swimming Experience
Public swimming pools play a crucial role in sports, recreation, and health. But how satisfied are visitors? And what improvements are needed? A large-scale public survey provides valuable insights to help swimming pools align their policies with the needs of swimmers.
Why This Survey?
To enhance the swimming experience, understanding visitor feedback is essential. Key factors such as safety, hygiene, accessibility, and customer satisfaction are analyzed to help pools improve their services.
Actionable Insights for Policymakers
The results provide relevant policy information that supports strategic decision-making. By analyzing trends and feedback, swimming pools can implement targeted improvements and respond to evolving visitor expectations.
📌 Want to learn more? Read the full article on ZwembadBranche.
Menswel Swimming Pools Receive High Praise for Customer Satisfaction
Swimming Pool In de Bandert in Echt and Eurobad Maasbracht, both managed by Menswel, have achieved outstanding scores in a large-scale public survey of swimming pools in the Netherlands and Flanders. Visitors rated overall satisfaction with an 8+ and 8, highlighting hygiene, safety, and the friendliness of staff as key strengths.
Exceptional Experience and Atmosphere
Dennis van Eck, coordinator of In de Bandert, emphasizes the dedication of his 20-person team in providing visitors with the best swimming experience every day. Despite waiting lists, customer satisfaction remains high. At Eurobad Maasbracht, the family-friendly atmosphere is particularly appreciated, says coordinator Thijs Sentjens.
Large-Scale Public Survey
The Zwem22 survey was conducted in 2022 across 238 swimming pools by organizations such as the Mulier Institute, Ghent University, and Sento, with 42,502 respondents. The study provides valuable insights to help swimming pools improve their services.
https://www.menswel.nl/sport-bewegen/grote-pluim-voor-zwembaden-menswel/
Swimming Pool Breeven Optimizes Services Based on Public Survey
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Starting May 1, Swimming Pool Breeven in Bornem will adjust its services and opening hours to better meet the needs and preferences of its visitors. These changes are based on a thorough evaluation and insights from the public survey "Zwem22", in which Breeven participated.
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Key Insights from the Survey
The survey revealed that recreational swimming is the most common use of the pool, while lane swimmers benefit from structured time slots. It also showed that certain off-peak hours attract fewer visitors, and that families with young children form an important user group. These insights help Breeven refine its services and better align them with the needs of all visitors.
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Improvements for an Optimal Swimming Experience
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Based on the survey results, Breeven is implementing targeted adjustments. Swimming sessions will be more structured, and certain recreational facilities will be expanded. Additionally, the opening hours will be optimized, ensuring that time and space are used more efficiently.
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Public Survey as a Guiding Tool for Pools
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The Zwem22 survey, conducted by organizations such as the Mulier Institute, Ghent University, and Sento, gathered insights from over 42,000 respondents about their swimming experiences. By analyzing this data, public pools can better tailor their services and organization to the expectations of their visitors.
With these adjustments, Breeven aims to enhance the swimming experience and better cater to the needs of different target groups.
📌 Read more: Original article on HLN
Swimming Pool De Treffer scores well in public survey: “97% of visitors are satisfied with the infrastructure”
Swimming pool De Treffer in Waregem performed exceptionally well in a large public survey conducted among 238 pools in Flanders and the Netherlands. 90% of visitors are satisfied with the changing rooms, showers, and toilets. In terms of hygiene, the pool scores 10% higher than other swimming facilities.
📌 Read more: Original article on HLN
