Already more than 240 swimming pools took part in the study. More than 40,000 visitors shared their opinion.
Connect with your visitors through SwimVox visitor research.
SwimVox offers public swimming pools an effective method to better understand their visitors and their experiences.​ The study takes place in Austria, Belgium, Germany, France, Italy, the Netherlands, and Spain.
The study provides an easily accessible, scientifically grounded way to gather insights from your visitors about all relevant aspects of their visits to your facility. Thanks to the European approach, benchmarking will be possible of local results with comparable public pools, national and European results. Also, non-users of the pool can be involved in this study.
​This independent research is supported by leading institutions and tailored specifically for the public swimming pool sector, helping you make data-driven decisions to enhance your services and shape the future of your pool.
Not only does it support your internal strategy, but it also serves as a powerful tool to underline the importance of the public pool within the community.
What Will I Learn?
Through this study, you will receive feedback from your audience on relevant policy areas…
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Visitor experience in your swimming pool
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Evaluation of the offerings
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Impact of the pool on visitors (Impact Compass Model)
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Evaluation of infrastructure and facilities
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Assessment of communication
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Profile of your visitors
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Net Promoter Score
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Insights in non-visitors and dropouts (ex-visitors)
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You can also add extra questions to the survey for your local research needs.
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​Which target audience?
The target audience for the study includes the visitors of your public swimming pool.
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If desired, you can also include former visitors and non-visitors in the study.
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A simplified version of the questionnaire for specific target groups is integrated into the dynamic survey.
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Multilingual survey: available in Dutch, German, English and French.
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Is it labour-intensive for my pool to participate?
The study is designed to have minimal impact on the workload of employees at your swimming pool.
The study follows a ready-to-use process in 3 simple steps:
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Confirm your participation (here).
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Provide specific information about your swimming pool to the research team via a designated research platform. Based on this information, your survey will be customized and programmed.
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Promote the survey to your visitors using the provided communication materials and briefing.
At the end of the study, you will receive your personalized report with comprehensive results.
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During the study, you can follow up on your live results in your personal dashboard.
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Personalized Questionnaire
The survey provides a well-structured and balanced questionnaire covering all key aspects of the public swimming pool experience.
It was developed in collaboration with academic partners, national sector associations, and industry representatives to ensure relevance and reliability.
The questionnaire is customized to reflect the local reality of your swimming pool. If there are specific questions you do not wish to include, they can easily be removed.
Additionally, you have the option to add your own questions and answer options tailored to the unique needs of your swimming pool, offering further insights into visitor experiences.
How much is the participation fee?
Thanks to the unique and large-scale approach of this study, participation costs are kept as low as possible.
Participation fees range from €900 to €1,075, depending on the number of inhabitants in the city or municipality of the swimming pool.
Normal 'market prices' for comparable research are significantly higher.
There is also an option to allocate the budget in 2025, 2026, or split it 50/50 over 2025 and 2026.
Reporting & Benchmarking
You will receive a comprehensive research report with all the results for your swimming pool.
This report will also allow you to (anonymously) benchmark your results against a cluster of similar swimming pools, with national and international results.
You will also gain access to a secure personal dashboard, where you can review the results at any time.
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For which swimming pools?
The study is designed to be applicable to any type of public swimming pool, whether small or large, indoor or outdoor, regardless of offerings, structure, location, or other factors.
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The study is scalable: it is suitable for the smallest to the largest large swimming pools.
When?
The research period runs from 01/06/2025 to 30/11/2025.
During this period, you can survey your audience at the time that best suits your swimming pool.
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You can register your swimming pool for the study until 31/08/2025.
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Reaching respondents
The study provides the necessary communication tools to easily promote the survey to your audience.
Incentives are offered to further motivate people to share their opinions.
For each completed survey, 1m² of endangered rainforest is preserved via World Land Trust.
Additionally, respondents have a chance to win travel vouchers worth €1000.
Incentives
To further support respondent engagement, the research project provides incentives.
For every fully completed survey, 1 m² of rainforest is preserved in partnership with the recognized organization World Land Trust. Additionally, respondents have a chance to win travel vouchers worth €1000.